Week 3
This week I have been developing my floating allotment idea. The concept behind the floating alotment is that it can take you anywhere, the place which you find the most relaxing or inspiring. Therefore I think my animation needs to represent this by placing the allotment in varying places. I have been developing storyboards to accomodate my concept. Instead of a realistic style I am now swaying towards a more surreal approach as this would be more fitting with the concept. I have been looking at other animations and videos to try and give me an idea of how I want the finished product to look. I looked at the Honda advert for diesel engines “Hate Something.” I really liked the bizarre feel and the use of colours to give a bright, warm feel which is a characteristic I want my advertisement to have.
After looking over the brief again I think I need to incorporate more than just an animated advert into my campaign. I have been thinking about using other methods for example print media, adverts on buses, taxis etc. , and web banners among other things.
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